The effect of business strategy, innovation, organizational culture on the performance of micro small medium enterprises (MSMES) moderated by financial literature

This research purpose is to empirically analyze the effect of business strategy, innovation, organizational culture, on performance MSMEs moderated by financial literacy in Banten Province. study uses a sample Small and Medium-scale SMEs The data used primary data. were obtained from results questionnaires distributed 100 MSME entrepreneurs Province both directly online through google form. Structural Equation Modeling as an analysis with help Smart SPSS software version 25. this indicates that Business Strategy, Innovation, Organizational Culture have positive Province, Finacial Literacy able